On November 21, 2004 CBS correspondent, Lesley Stahl reported on 60 Minutes that a strange little plant, Hoodia Gordonii, “... is a natural substance that literally takes your appetite away.” According to CBS, “Scientists say that it fools the brain by making you think you’re full, even if you’ve eaten just a morsel.”

Now, word of this amazing plant is spreading like wildfire across the country and taking the consumer market by storm. Many are calling the discovery of Hoodia Gordonii the breakthrough of the decade.

IF ONLY YOU WEREN'T SO DARNED HUNGRY ALL THE TIME...

It’s true that you eat for a lot of different reasons, but feeling hungry can drive you to distraction. You know you should stick to your diet (what ever the current one is), and you know when you’re eating more than you need. But, what can you do about always feeling hungry? It’s just not fair.

Hoodia Gordonii Plus might just be the answer you’re looking for. Combined with a sensible food program, exercise routine, and drinking plenty of water, the ingredients in Hoodia Gordonii Plus will help you to regain your slim body easier and faster.

If you weren’t hungry all the time, you wouldn’t be tempted to snack between meals. You could easily say “No,” to second helpings. You would find it easy to push away from the table feeling satisfied.

A great deal of research is being conducted into the effects of satiety (the feeling of being full) on overeating. Hormones circulating through the body convey messages to the brain to indicate hunger of “fullness.”

WHAT IS HOODIA GORDONII?

If you missed the 60 Minutes program, the program described Hoodia as a small, succulent plant that grows only in the remote region of the South African Kalahari Desert. There, the indigenous San Bushmen have eaten the plan for centuries, to stave off hunger during their long and arduous hunting trips.

This small plant looks like a dill pickle with spines on it. It grows slowly in its harsh environment, and takes four or five years, or more, before it is ready to harvest.

The Council for Scientific and Industrial Research (CSIR) in South Africa, joined forces with the South African San Council. They agreed to work together on the usage of indigenous plants for the benefit of both parties. They also committed themselves to the conservation of natural resources.

Because of tremendous worldwide demand for the Hoodia plant, it has become endangered by over-harvesting. Now, certification is required to prove that the product is authentic Hoodia Gordonii.

Real Hoodia Gordonii only grows in the semi-arid desert of South Africa – not in China, or Mexico, or the United States. With Hoodia Gordonii Plus you can be assured of getting the real, organic Hoodia ingredient. That’s because our Hoodia is approved by the Western Cape Conservation Authority of South Africa, and is certified to be 100% authentic.

The Story of Hoodia Gordonii

Hoodia gordonii (pronounced HOO-dee-ah) is also called hoodia, xhooba, khoba, Ghaap, hoodia cactus, and South African desert cactus. It’s actually not a true cactus at all, but rather is a succulent with sharp spines, that resembles a cactus.

Hoodia is causing quite a stir for its ability to suppress appetite, thereby promoting weight loss. The CBS television news program, 60 Minutes, and the British network, BBC have already featured stories about Hoodia. Hoodia Gordonii can only be found in the semi-arid deserts of South Africa, Botswana, Namibia, and Angola. Hoodia grows in clumps of green upright stalks.

It takes about five years, or more, before Hoodia’s pale purple flowers appear. After that time the plant can be eaten. Although there are at least 40 known varieties of Hoodia, only the Gordonii species is believed to contain the natural appetite suppressant.

Modern scientists only recently discovered Hoodia, however the San peoples, or Bushmen, have been eating it for centuries. These indigenous people, who live off the land, traditionally cut off part of the stem and eat it to stave off hunger and thirst during their arduous hunting trips across the desert. They also eat it for various medical issues, but, to date, no modern research has been done on those uses.

In 1937, a Dutch anthropologist studying the San people noted that they used Hoodia to suppress appetite. But it wasn’t until 1963, when scientists at the Council for Scientific and Industrial Research (CSIR), South Africa’s national laboratory, began studying Hoodia. Initial results were promising – lab animals lost weight after eating Hoodia Gordonii.

After 30 years of research, the South African scientists at CSIR isolated the active ingredient in Hoodia, and obtained a patent on the molecule in 1995. It is a steroidal glycoside, which they named P57. The South African government then licensed the patent to a British firm named Phytopharm.

Then, Phytopharm licensed the patent to American drug giant, Pfizer. The intent was to use the molecule, P57, as a base, to mass-create an artificial drug to meet the demands of millions of people. After three years of investigation, Pfizer pulled out of the deal, saying it would be too expensive to ever bring to market. In December of 2004, Phytopharm licensed to Unilever, who has promised to bring this man-made drug to market. It remains to be seen if a weight loss drug utilizing P57 will ever be realized.

In the meantime, while you wait and wait for the artificial product, Hoodia Gordonii Plus, a whole plant formula, is available right now.

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